Brand, Logos & Usage
Welcome to the NOTT Brand Guidelines, your comprehensive resource for understanding how to use and represent the NOTT brand accurately and effectively. As a brand dedicated to holistic wellness and technological innovation, it’s essential to maintain a consistent and professional image across all applications. This guide ensures that everyone from partners to media professionals understands the standards for using our logos, typography, and colors.
1. Scope of Use
The NOTT logo and brand assets can be used across a variety of contexts, provided they align with our mission and values:
Media and Publications: The NOTT logo may be used in articles, blogs, and news publications related to the brand, technology, or wellness.
Collaborations: Approved partners can use our logo for co-branded materials, such as events, projects, and campaigns.
Presentations and Educational Use: NOTT branding can appear in academic or professional materials that explore technology, wellness, or innovation.
Social Media and Marketing: Utilize NOTT assets to promote approved partnerships or activities on social media platforms.
If your intended use does not fall within these categories, please seek explicit permission by contacting info@nott.ai.
2. Prohibited Uses
To safeguard our brand’s identity and prevent misuse, the following practices are strictly prohibited:
Alteration of Logo: Never modify the logo’s colors, proportions, or design elements.
Unauthorized Commercial Use: The NOTT logo cannot be used for selling products or services without explicit approval.
Misleading Associations: Avoid using the logo in a way that implies false sponsorships, endorsements, or partnerships.
Conflict of Interest: Do not pair NOTT branding with content, brands, or initiatives that conflict with our mission or values.
Cluttered Backgrounds: Placing the logo on patterns or images that obscure its clarity is not allowed.
By respecting these boundaries, you help protect NOTT’s image and reputation.
3. Logo Guidelines
Proper logo usage is essential to maintain a strong and professional brand identity. Follow these detailed guidelines to use the NOTT logo correctly:
General Logos
Primary Logo: Use this version on light backgrounds for the best visibility and impact.
Icon-Only Logo: Suitable for small applications, such as app icons or profile pictures, where space is limited.
Each version of the logo is available in multiple file formats, including PNG and SVG, for print and digital use.
Some Logos Are Wrong
To avoid weakening the NOTT brand, steer clear of these common mistakes:
Distorting Proportions: Stretching or squashing the logo is not allowed. Always maintain its original aspect ratio.
Adding Unapproved Effects: Do not apply shadows, gradients, or other effects to the logo.
Using Outdated Logos: Ensure you are using the latest, approved version of the NOTT logo.
Background Color Usage
The NOTT logo must always stand out clearly against its background. Follow these rules:
On light backgrounds, use the primary logo.
On dark backgrounds, use the inverted logo for maximum contrast.
Avoid placing the logo over busy patterns or images that reduce its readability.
These simple guidelines help ensure that our logo remains prominent and legible in all applications.
Spelling and Writing
Our brand name is more than just a label; it’s a symbol of our values. Always adhere to these spelling and writing conventions:
Correct Usage: “NOTT” with all letters capitalized.
Incorrect Usage: Avoid variations like “nOTT” “NOtt” , “noTT”,...
When referring to our brand in text, use consistent punctuation and capitalization to reinforce its identity.
Typography
Typography is a key element of NOTT.AI’s visual identity. We use two typefaces to maintain a professional and approachable look:
Primary Font – Montserrat: This clean and geometric font is used for headlines and titles, emphasizing clarity and modernity.
Secondary Font – Roboto: Roboto is used for body text, ensuring readability and consistency across digital and print materials.
Always use these fonts in branded materials. Substituting other fonts may dilute the brand’s impact and professionalism.
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